Turning weeds into delicious regenerative products

What if your daily cup of tea could restore ecosystems and support farmers?

This week on the Deep Seed Podcast, we meet Matthijs Westerwoudt, co-founder of Wilder Land, a visionary company that’s redefining what it means to grow, sell, and enjoy food. By transforming “weeds” like chamomile and nettle into delicious teas, kombuchas, and granolas, Wilder Land is proving that businesses can boost biodiversity, heal the soil, and be wildly successful—all at the same time.

Whether you’re an entrepreneur curious about launching a regenerative business, a farmer exploring agroecology, or a foodie looking for ethical and delicious products, this episode offers insights and inspiration you won’t want to miss.

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In this episode, you’ll discover:

How Wilder Land empowers farmers to restore biodiversity by growing native plants

The secrets behind turning overlooked plants into products like tea, kombucha, and pasta

Tips for marketing regenerative products in a competitive, globalized food system

Why native plants are biodiversity superheroes—and how they’re saving ecosystems

Practical advice for anyone dreaming of starting their own nature-positive business

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From chamomile tea to smoked birch kombucha and miso made from buckwheat, Wilder Land’s innovative products show how we can reimagine agriculture to create local food systems that benefit people and the planet. Listen now to learn how Wilder Land is transforming farming, food, and the future—one sip, bite, and step at a time.

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This podcast was produced in partnership with Soil Capital, a company that supports regenerative agriculture by financially rewarding farmers who improve soil health.